• 'Every designer was first an amateur.'

  • 'Copying one person is stealing. Copying ten is research.'

  • 'The grid system is an aid, not a guarantee.'

  • 'Being a famous designer is like being a famous dentist. '

  • 'Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others. '

  • 'Don't make me think'. '

  • 'To create a memorable design you need to start with a thought that’s worth remembering. '

  • 'Simplicity and complexity need each other. '

  • 'At the end of the day, pretty colors make people drool. '

  • 'Whenever I have an idea I write it down, even if it’s not a very good idea. Sometimes the bad ideas will lead to better ones. '

  • 'If there is one word I’d like to remove from any conversation about design, it’s “pretty.” '

  • 'Beauty is the ultimate defense against complexity. '

  • 'If you have a great idea, it will tell you how to execute it. '

  • 'Design should never say, “Look at me.” It should always say, “Look at this.” '

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