'Every designer was first an amateur.'
'Copying one person is stealing. Copying ten is research.'
'The grid system is an aid, not a guarantee.'
'Being a famous designer is like being a famous dentist. '
'Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others. '
'Don't make me think'. '
'To create a memorable design you need to start with a thought that’s worth remembering. '
'Simplicity and complexity need each other. '
'At the end of the day, pretty colors make people drool. '
'Whenever I have an idea I write it down, even if it’s not a very good idea. Sometimes the bad ideas will lead to better ones. '
'If there is one word I’d like to remove from any conversation about design, it’s “pretty.” '
'Beauty is the ultimate defense against complexity. '
'If you have a great idea, it will tell you how to execute it. '
'Design should never say, “Look at me.” It should always say, “Look at this.” '
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